If you are:
• A Home Owner
• A Seller anxious about selling for a loss
• An Advisor (i.e.: a Lawyer, Accountant, or Friend)
• A Corporate Relocation Specialist / Human Resource Director
• Affected by corporate mergers
• Transferring for employment reasons
• An Executor of an Estate
• A Judge ordering the sale of properties
• A Landlord
• A Court appointed Receiver
• A Divorcee
• Selling to down size or upsize your home
• A Handicapped Person
• A Real Estate Investor
• A Retired Person
• A Commercial Property Owner
• A Person who is trying to resolve a Family or Business dispute
• ANY individual who is interested in saving on the cost of selling a property
Then, you should be using the HouseSmart Sales Company®.

Can other Real Estate offices save homeowners money, or match our method of “SAVING SELLERS’ DOLLARS”®.
No, we are setting the standard on how real estate is listed because of the Internet. Other realtors who offer their services at a discount will not list your property on the MLS, unless they receive more money on the sale of your home. At the HOUSESMART SALES COMPANY, we will MLS list your home. Being MLS listed gives primary coverage to the marketplace that the buying public checks out on a regular basis. Being listed on the Internet is how your listing realtor connects a seller with a buyer. The power of the Internet can locate a buyer in your own town, county, state, country, or anywhere else in the world. Most of our competitors are set in the way they think and operate their business, which is no longer relevant to the task of selling your home today. Our competitors claim to save homeowners money, but only discount their commission by a small amount from the sum that is normally received by a listing realtor. Any discount offered by our competitors usually requires the homeowners to do most or all the work themselves. The HouseSmart Sales Company is the first real estate office in the area to offer three options that dramatically reduces the cost for homeowners to list and sell their home, while we do all the work. The first option involves a onetime payment made to the HouseSmart Sales Company to place your home on the MLS and the Internet, and to do the work of selling it. Although we provide two more choices, in which we do all the work, we feel this is the best option to save on the amount of money that is paid out to realtors.

How is the HouseSmart Sales Company® able to conduct business by offering this approach?
Being successful in the real estate industry requires the ability to change your method of operation to suit the needs of the consumer, which in our case is the seller. The HouseSmart Sales Company has reviewed the practices of other real estate offices that provide their services for a fee rather than a commission. We have spoken to many sellers since 1984, when the HouseSmart Sales Company was just an idea waiting to happen. We have determined that our approach in listing properties best benefits the seller, and then, the buyer, and in case of a co-broke, it will not alienate or harm the efforts of an outside realtor. We keep intact the ability for outside realtors to co-broker a sale with us. This is a benefit that other real estate offices that list properties at a discount can not, or will not, offer.

What is important to the Seller and HouseSmart Sales Company?
The HouseSmart Sales Company is pledged to represent a seller’s house or property in an intelligent, professional, ethical, and moral manner from the moment an inquiry is made. We will always be courteous and attentive in assisting any potential buyer or agent since this hands-on attitude promotes the sale of your property. In conducting our business, the HouseSmart Sales Company keeps the sellers goal of selling at the best price, with the best terms, a top priority at all times. We encourage our potential customers to engage in a question and answer process with us so that a foundation of understanding is achieved. Our customers (sellers) will know that they made the right choice by listing with us, and we hope that their success story will bring the HouseSmart Sales Company more business.

Does the HouseSmart Sales Company allow other real estate offices access to a Seller’s home?
The HouseSmart Sales Company will work with other real estate offices to get your home sold. The HouseSmart Sales Company actively participates throughout the selling process by answering or finding answers to any questions that a potential buyer, and or their real estate agent, may have regarding the property. This usually can lead to the acceptance of a purchase price in less time then what might have been expected by the seller. This is known as co-brokering. A co-brokered sale occurs when the efforts of two real estate brokers come together to sell your home. It is known that co-brokering is the reason why most homes are sold. A co-brokered sale can also occur between two different locations of the same-named sake real estate office or franchise that has multiple locations. There are always buyers looking around independently or working with a broker to find a home. While homeowner(s) are thinking about selling their home. When a Seller agrees to allow the HouseSmart Sales Company to do business with other real estate offices, a commission rate is set and then offered out via the MLS. This co-brokerage commission is jointly determined by discussing what is appropriate. It is then authorized by the seller, as part of the listing agreement, for the HouseSmart Sales Company to represent on the MLS that a co-broke commission is being offered and paid by the seller. In case of a co-brokered sale, this commission would be paid directly to the outside realtor, known as the co-brokering office. Our competitors believe that the amount of money paid to a co-broke realtor in a co-brokered sale is a reduction in income that they could have realized. We do not think this way. We believe that co-brokering a deal (co-operation between two realtors) should be welcomed by the seller and their listing agent when an outside realtor takes the time and effort to show and sell your home. By listing with the HouseSmart Sales Company, the seller in a co-brokered sale will still save half the commission.

How much does it cost to list your property with the HouseSmart Sales Company?
When priced correctly, properties placed in the marketplace, by using the MLS listing service and the Internet, can receive accepted offers within a short period of time. The MLS listing of your home or property will draw the attention of potential buyers already working with realtors. Being listed on the Internet can attract buyers not working with a realtor. These individuals go to the Internet on a regular basis looking to find properties that are placed “For Sale”, so that they can deal directly with the listing realtor. The HouseSmart Sales Company fee for this service is a $1,000 dollars, payable in advance. A comparison of our flat fee with the commission rates that our real estate competitors charge clearly shows the advantage and savings that a seller can realize by using the services of the HouseSmart Sales Company. Thousands of dollars have already been saved by people like you who listed with the HouseSmart Sales Company.

Tell me again. How much can I save?
If you are good at math, take what you believe your house or property will sell for and multiply that number by a typical commission rate of 6%. This is what you saved minus the listing fee of a $1,000 dollars that was paid when you listed with us. In the event that the HouseSmart Sales Company, with your prior consent and authorization, has involved an outside realtor (co-broker) that introduced the buyer to the home or property, which then leads to it being sold, you would have already paid the HouseSmart Sales Company at the time your property was listed. Therefore, nothing would be due us, but the co-broke realtor would be due a commission payable to them. Since homes are usually listed for 6%, an offering of 3% would most likely be offered out as a co-broke commission. By listing your property with the HouseSmart Sales Company, you still saved half of the usual 6% commission owed, even-though the sale was co-brokered. Saving Sellers’ dollars is the business of the HouseSmart Sales Company. If, after reading this booklet, you are not sure how to determine and calculate the savings you can have, call us and we will be happy to review this with you.

Can the HouseSmart Sales Company be used in other Real Estate transactions besides home sales?
Yes. The HouseSmart Sales Company can also handle the sale of buildings, land, and building lots. Additionally, our services may be used to list properties available for lease such as Warehouses, Garages, Office Space, Retail Space, vacant land, and apartments.

Should a homeowner have any doubt about doing business with the HouseSmart Sales Company?
No. We can write a novel about why we are excited about “Saving Sellers’ Dollars”‘. Feel free to give us a call with any questions that you may have. We will try to answer your questions so that you can determine whether you would like to list with us. We believe that when you are ready to trust us with the listing of your real estate, you will call with any further questions that you may have. If you tell us that you are interested to list your home, we will come to your home to discuss the matter further. If all parties are comfortable, we will be more then happy to do business with you.

I’m not too sure about paying $1,000 dollars up front. Does the HouseSmart Sales Company offer another option for placing my home on the market?
Yes. For a 1% commission that is payable when your home or property is “SOLD”, the HouseSmart Sales Company will provide all the same services as outlined in this booklet. When your Home or property sells, at the time of closing a 1% commission on the sale of your home will be due and payable to the HouseSmart Sales Company. If a co-brokered sale is involved, the participating co-brokering real estate office will be due their commission that was authorized by you to be offered out to them at the time your home or property was MLS listed.

I understand the two options of listing for either $1,000 dollars or for 1%. I also understand how a co-brokered sale affects my ability to save, but do you have another option for bringing down the cost of listing and selling my home?
Yes, the HouseSmart Sales Company will list your home or property, which involves an initial setup charge. We will then charge a monthly fee for every month the home is listed. The HouseSmart Sales Company is set up to receive credit cards, so monthly payments can easily be made. Under this option, we will provide all the same services as outlined in this booklet. Monthly charges stop upon signed contracts between the seller and buyer. Additional cost to the seller can involve payment of a co-brokered commission to the co-brokering real estate office that introduced the buyer to the home or property.

What does a Seller receive for listing a home or property with the HouseSmart Sales Company?
• A MLS listing
• An Internet listing
• Property information search (Town card)
• A six month listing contract
• Two broker Open Houses
• Numerous & Random Broadcast faxing
• A Lock Box [Provides entry into the home]
• The Handling of all negotiations
• Appointment scheduling
• Preparation of a Memorandum of Agreement
• Coordination & Scheduling between buyer, seller, inspectors, Banks, Appraisers
• Guaranteed notification & cooperation with outside real estate offices
• Referrals to Bankers, Mortgage brokers, Lawyers, Insurance agents, Inspectors/Engineers, Architects, Painters, Carpenters, Plumbers, Electricians.
• Relocation services

Also Available: Optional TALKING HOUSE PROGRAM.
Ask for details!

If you are interested in listing your home or other properties on the MLS and the Internet, and would like the selling process to be handled by one of our agents. Please contact the HouseSmart Sales Company at:

Our Toll Free telephone number (866) 937 – 3555 or (866) We SeLL-L
Our regular phone number (914) 242 – 7298
Our fax number (914) 241 – 3864
Our e-mail address at: E2817@AOL.com
Or look us up at www.HouseSmartSales.com
Or drop us a note at:
HouseSmart Sales Company, Inc.
125 Main Street – Suite 208
Mt. Kisco, New York 10549